Purchase

Social Media Strategies for Artists

$405.00

ONLINE: 11 February – 1 April 2021, Thursday 10am-12pm AEST. Early fee ends 11 Jan 2021.
Paul McDonald

Do you find social media challenging? Confused about what you should post and when to promote your art? Learn how to use social media to attract genuine audiences for your exhibitions and events and reach the right people for your work. Develop skills to implement social media strategies, build targeted ad campaigns, use social-friendly writing, and spend more time making art in the studio.

Full details below: course overview, course delivery, lecturer profile, home-studio requirements and art materials

10 Available

Full Details

Term: Term One 2021 Online
Start Date: 11 February 2021
End Date: 1 April 2021
Day: Thursday
Time: 10am-12pm AEST
Number of classes: 6

Lecturer: Paul McDonald
Level: Beginner, Intermediate, Advanced
New Student Fee: $405.00 AUD
Early Fee: $385.00 AUD
Previous Student Fee: $355.00 AUD
Location: Online delivery via Zoom

Terms and Conditions of Enrolment

Course Overview

Do you find social media challenging? Confused about what you should post and when to promote your art? Learn how to use social media to attract and engage genuine audiences for your exhibitions and events and reach the right people for your work. This is not a course on “how to become an influencer and have 40K followers”, it’s a practical course led by professional artist-educator Paul McDonald, who teaches you how to build and engage with the potential audiences you want to notice and buy your artworks. Develop the skills to implement social media strategies, build targeted ad campaigns, use up-to-date social-friendly writing, and reduce your time on platforms so you can spend more time making art in the studio.

Paul leads you through the maze of the mega platforms Facebook, Instagram and LinkedIn, helping you understand how these platforms work and target their audiences. He also delves into Facebook Business Manager, showing you how to create and implement targeted paid advertising campaigns, as well as campaign reporting, analysing engagement, success stories and reporting tips.

Important requirements for the course include:
A Facebook, Instagram and LinkedIn accounts
Microsoft Word and Excel or Mac Pages and Numbers or Google Docs and Sheets
Desktop computer or Laptop with reliable Wi-Fi connection

Social Media Management Tools will be discussed and demonstrated. There is no requirement to purchase or subscribe. Free options can be used for this course.

Course Delivery

Paul’s online studio course is taught with Zoom and takes advantage of the full range of tools that this program offers. She is present in the online studio for the whole session and she responds directly to student questions in live critiques and discussions. We are also using Padlet in this course, Padlet is a web application that allows users to post information and images on a digital wall.

If you are unfamiliar with the Zoom program, some tutorial assistance is available prior to the commencement of the first session to ensure you can join in with ease and get to know the online learning environment. You will be guided in Padlet usage by your Lecturer and you can get additional tutorial help from NAS.

Class sizes are limited to a maximum of twelve students and the sessions are not recorded.

STUDENT HOME-STUDIO REQUIREMENTS

A computer, laptop or iPad with good quality wifi connection.
The computer screen positioned in a stable place in front of you, at a distance that allows you to see screen images clearly, and to be heard through the inbuilt or external speakers and microphone.
A quiet, private space without interruptions is also important.

Lecturer Profile

Paul McDonald is a socially engaged artist, educator and curator whose personal practice explores masculinity and mental health. His photographic work has been published and collected both nationally and internationally. Paul has developed and presented a number of participatory arts programs discussing social issues and engaging with local communities and diverse groups. He was the Associate Director at the Australian Centre for Photography, before founding Contact Sheet in 2014. Paul has curated and presented over 50 exhibitions. Paul completed his MA in Photojournalism and Documentary Photography at the University of the Arts London in December 2016 with Distinction. He currently is a lecturer at Macleay College teaching Photojournalism, News Photography and Mobile Journalism and a guest lecturer at the University of the Arts London for the Master’s Program.

Fine Art Supplies

Parkers Fine Art Supplies have a location of the NAS campus and offer a discount for NAS short courses students. To discuss and order art materials please contact Parkers on +61 2 9247 9979 or email parkersartsupplies@aapt.net.au
Website https://www.parkersartsupplies.com/

Covered footwear and protective clothes are recommended.

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